Frequently asked questions
Everything Louisville businesses and drivers ask us about car window advertising.
For businesses
What is car window advertising?
It's a moving billboard on an everyday car. We print your ad on see-through perforated vinyl and install it across the rear window of a local delivery driver's car. People behind the car, at red lights and in parking lots see your ad, and the driver can still see out the back.
Where in Louisville will my ad be seen?
We recruit drivers from across Louisville and Jefferson County, from the Highlands, NuLu and Downtown to St. Matthews, Middletown, Jeffersontown and the South End. Delivery drivers go wherever people are ordering, so your ad spends its day in busy neighborhoods, shopping centers and restaurant districts. Tell us which areas matter most and we'll do our best to match your campaign with drivers who spend the most time there.
How much does it cost?
It depends on how many cars carry your ad and for how long. We offer packages of 5, 10, 25 or 50 cars for 12 weeks, 24 weeks or 12 months, with a down payment and the rest paid over the campaign. Request a call and we'll walk you through a quote that fits your goals.
How do I know my ad is actually out there?
Every car checks in once a month with a dated photo of your ad and a photo of its odometer. You get a private dashboard with verified miles, estimated views, cost per 1,000 views and the latest photo from every car, plus a monthly report you can download.
How are views estimated?
We multiply each car's verified miles by an estimated number of views per mile based on industry outdoor-audience research. It's an estimate, not a count, and we show you exactly how it's calculated on your dashboard.
Can people scan my ad?
Yes. You can add a QR code to your design, and we can track scans so you see how many people acted on it.
Who designs the ad?
Send us your artwork, or tell us what you want to promote and we'll work out the design with you. Designs are printed at 48 × 20 inches on 50/50 perforated window vinyl, so bold text and simple layouts work best.
How fast can my campaign start?
Our goal is to have every car in your campaign on the road within 30 days of signing.
For drivers
How do I get paid to advertise on my car in Louisville?
Apply on our driver page. If you're approved, we install a see-through ad on your rear window for free. Once a month you send two photos, your car and your odometer, and you get paid for each approved month.
Will the ad block my view?
No. The ad is printed on 50/50 perforated vinyl, which is see-through from inside the car. You'll need working side mirrors on both sides.
Do I need to drive for a delivery app?
No, but we look for drivers who are on the road a lot around Louisville, and food delivery drivers are a great fit. It's your job to make sure any app you drive for allows advertising on your car.
Does it affect my car insurance?
It might. Talk to your insurance company before we install, and make sure your policy allows advertising on your vehicle.
Put your brand on the road in Louisville
Tell us about your business and we'll reach out to set up a quick call.
Contact usRead the FAQ